The samples were drawn from the population of 200 respondents, who were either local residents or tourists at Delhi & NCR region. Question related to respondent’s gender, age, and marital status, educational qualification, designation, experience, purpose of visits, monthly income, and religion they are associated with. The study was carried out in selected fine dining restaurants of Delhi & NCR. This paper is based on primary data collected through a questionnaire. Generally, the process of selecting the restaurant is based on the various services being offered by the restaurant, information available about the restaurant online, variety in menu and above all the personal preferences of the consumer. However this research focuses on restaurant industry and more specifically towards the factors that influence the choice of customer in selecting the resta urant. There has been a lot of re search on consumer buying behavior most of which are directed towards products and services in general.
The tourism sector is one of the largest growing sectors, this sector comprises of many sub-sectors like food, traveling, lei sure, transportation are few among others but food industry is co nsidered the ‘back bone’ of this sector.
